Competitive advantages are one of the top justifications for CSR commitment. The potential profit increase over five years can be up to 30% for large enterprises that have applied sustainability strategies. For small or medium sized enterprises profit increase can be even higher, according to Bob Willard's book "Next sustainability wave".
There is a clear connection with CSR and risk management. A clear CSR strategy will lead to enhanced risk management through improved transparency in identifying and managing operational events and risks, the development of appropriate and effective responses to regulatory changes, and finally, protection of brand value.
Business and organizations with a true CSR commitment attract the best talents and retain the top performers of their workforce. Also, they will attract the right customers and stakeholders. With the introduction of environmentally or socially responsible products and services your business can open up new consumer markets.